Android Apps.

While Apple’s iOS platform remains the market leader in the United States, the Android platform dominates the global landscape. This massive market share makes it hard to ignore when planning the development of any serious app. Further bolstering Android’s appeal is the fact that the platform is open source, allowing a much easier approval process for app submissions and updates. The large potential audience and smoother approval process does come with some complications. Because Android is available on a variety of phones from many different manufacturers, it is much harder to optimize the user experience for every possible device. The same goes for tracking monetization which is also trickier when dealing with an open source platform. However, these drawbacks can be greatly minimized with an expert team and proper development strategy so do not let them sway you from exploring Android as a smart strategy.

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Before beginning any mobile development project one must consider the two main methods: native and web. Native mobile development is the creation of a mobile application that is installed on an device and runs as a standalone experience. Native mobile apps are subject to approval from marketplace’s (such as Google Play and Apple’s App Store) but also allow greater access to a smartphone’s features such as photos, accelerometer, and the camera. On the other hand, mobile web applications are launched within an existing web browser, requiring no installation and easier developer maintenance. Both methods of app development have their advantages and we can help you navigate the process of choosing which is right for your project.

Developing your app with PHD Labs means working not only with Android Registered Developers but leaders in the mobile Android community as well. In addition to our deep knowledge and passion for web and mobile development, we utilize an agile development process that makes our productivity and efficiency second to none.